Programmatic advertising gives you the ability to buy online media by targeting your perfect audience.
Benefits of Programmatic Adverts
0.2 seconds – that’s how long it takes a programmatic ad to appear
Programmatic advertising has now become the most popular form of online advertising. Why? Because it works.
The key characteristic is the speed at which two things happen (all in just one fifth of a second).
Firstly, machines and algorithms buy ads in real time. The algorithm calculates the worth of an individual the instant a webpage is visited. It then bids on behalf of an advertiser and if successful, it wins the right to display the ad.
Secondly, what ad gets displayed depends on what is known about the user, normally determined by their browser history.