Programmatic advertising gives you the ability to buy online media by targeting your perfect audience.

Benefits of Programmatic Adverts

Keyword Contextual Targeting

Keyword Contextual Targeting allows you to tell us the keywords and phrases that are important to you, we can then deliver relevant messages to users based on the type of content they are reading online. This type of targeting enables you to directly connect with consumers interested in what you sell while they are engaged in relevant content.

Placement Targeting

If you already know the sites your customers visit then it may well be that placement targeting is the best method for you. You can place your message on the best website for your business. You can choose the whole site or specific pages on that site when combined with Keyword Contextual targeting. The choice is yours!

Demographic Targeting

If your ideal customer has a particular age range or gender bias, you can use demographic targeting to find the people most likely to be interested in your products or service. For example, if you are selling expensive make-up, it will not be something young men are likely to buy. We can then refine the targeting to women 30+ to exclude people out of that audience.

Third Party Data

Third Party Data has opened up a whole new way of targeting digital campaigns. There are limitless opportunities to select the perfect target audience. You can now base that decision on an individual’s buying intent, past purchases, interests, lifestyle or comprehensive demographic data. Companies such as Mastercard, Experian and Oracle are examples of data providers.

0.2 seconds – that’s how long it takes a programmatic ad to appear

Programmatic advertising has now become the most popular form of online advertising. Why? Because it works.

The key characteristic is the speed at which two things happen (all in just one fifth of a second).

Firstly, machines and algorithms buy ads in real time. The algorithm calculates the worth of an individual the instant a webpage is visited. It then bids on behalf of an advertiser and if successful, it wins the right to display the ad.

Secondly, what ad gets displayed depends on what is known about the user, normally determined by their browser history.

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