CLEVERLY TARGETED
BANNER ADVERTISING

There was a time quite recently when the best strategy for banner advertising was “Spray and Pray.” In other words the more individuals you could reach out to, the greater the chance your banner would be clicked on.
Today with the advent of cookie technology, it is far more effective if you are clever with your banner targeting. And that’s where Clever Digital is here to help.

RUN OF NETWORK

Clever Digital can help you reach millions of potential customers at a fraction of the regular price. Run of network advertising allows advertisers the ability to pick-up late rate banner inventory across a broad spectrum of websites that are high quality and high traffic. It is an extremely effective way of driving large volumes of low-cost traffic to your site.

PREMIUM SITES

We have a broad network of sites available from which you can choose. You can select a site promoting services and products just like yours, products with comparable branding, or sites targeting the same demographic. We have more than 60 well-respected sites for you to choose from with a high volume of traffic focusing on demographics key to you and your business.

RETARGETING

We can display banners to users who have recently been on your website and encourage them to re-engage their buying intentions. This type of targeting is perfect for an audience that has already shown some interest in you. The technique works by increasing exposure to your ads, reminding the audience of your offer and increasing your conversion rate.

PROGRAMMATIC ADVERTISING

Programmatic advertising allows you to laser-target your advertising specifically to audiences that matter. A detailed profile of each visitor is possible using the latest technology. It looks at the browser history to determine whether a visitor is of relevance to the advertiser in terms of demographic profile and lifestyle traits. The popularity and success of this data-led form of advertising as resulted in programmatic advertising accounting for over 50% of all online display spend.

CONTEXTUAL TARGETING

Contextually targeted banners allow advertisers the ability to display ads on web pages where the editorial content is relevant. This method of targeting makes each ad highly pertinent to the audience by reaching out to individuals who are likely to the in the right frame of mind. Consequently, there is a higher number of click-throughs and increased conversion rates.  This type of targeting is a proven method of generating around three times the revenue you would get from ads that are non-targeted.

GEO TARGETING

Clever Digital can serve your ads to a particular location to make sure your marketing message reaches an audience within your catchment area. Locations can range from specific ZIP codes or cities right through to countries or continents.  Regionally targeted advertising no longer needs to be restricted to regionally focused websites. In fact having your advertising seen on a “larger stage” can add extra kudos to your online marketing. Geo Targeting can increase click-through rates by 30%.

robot

How robot auctions are
shaking up digital advertising

Do you know what happens behind the scenes when you load a web page? Literally, in less than a blink of an eye something quite remarkable happens. A hyper-fast auction takes place involving tens of thousands of media buyers bidding to display a banner ad on that particular page – welcome to the world of programmatic targeting.

Thanks to clever technology, this happens automatically in just a few milliseconds. The process of programmatic advertising is a catch-all phrase used to describe various targeting techniques now available to advertisers. Most importantly it’s making advertisers think again about how to spend their budgets.

CLIENT RETENTION IS OUR NUMBER ONE AIM.

AFTER YOUR CAMPAIGN HAS STARTED, YOU WILL RECEIVE A CALL FROM YOUR APPOINTED RESULTS MANAGER WHOSE RESPONSIBILITY IT IS TO ENSURE MAXIMUM RESPONSE.

November 2018 Price Guide

  • Impressions
  • Campaign Period
  • Banner Size
  • US Sites only
  • Weekly Reporting
  • Results Manager
  • Contextual
    $1050
    • From 125,000
    • Approx 28 days
    • Leaderboard + MPU
  • Premium
    $925
    • From 28,000
    • Approx 28 days
    • Leaderboard
  • Programmatic
    $1150
    • From 40,000
    • Approx 28 days
    • Leaderboard + MPU
  • Retargeting
    $799
    • Based on site traffic
    • Approx 28 days
    • Leaderboard + MPU
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